Moose Hide Campaign Day

May 11, 2023

On May 11th the Moose Hide Campaign hosts a special day to raise awareness about violence against Indigenous women and girls. The campaign is a grassroots movement that started in 2011 and the inspiration for the campaign came to co-founders Paul Lacerte and his daughter Raven in 2011 when they were hunting moose together on their traditional Carrier territory. They were close to the Highway of Tears in northern British Columbia, where so many women, particularly Indigenous women, have gone missing or been murdered. It has since grown into a national campaign with supporters across Canada.

On Moose Hide Campaign Day, people from all walks of life are encouraged to wear a small piece of moose hide as a symbol of their commitment to honour, respect and protect the women and children in their life, speak out against gender-based and domestic violence and to show solidarity with Indigenous communities.

Gibson Energy’s support for the Moose Hide Campaign is a way for experiential learning and reconciliation. Participating in the campaign is a practical way for individuals and our organization to take action on the United Nations Declaration on the Rights of Indigenous Peoples, the Truth and Reconciliation Commission of Canada Calls to Action and the National Inquiry into Missing and Murdered Indigenous Women and Girls Calls for Justice.

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